The “She’s Up” campaign showcases girls who are driven to play baseball for the same reasons anyone is: for the love of it, the challenge of it, the joy of it. So, basically, for all the same reasons that boys play baseball. All of the girls featured in the ads are actual baseball players telling stories they’ve heard or experienced themselves. They love our nation’s pastime, just like anyone else, and now, they’re claiming their right to play it. It’s an attempt to connect girls who are looking for a team or a place to play baseball. It really speaks to the player directly.