Baseball For All Staff
Justine Siegal, PhD: Founder and President
Justine Siegal is the Founder of Baseball For All. In 2015, she became the first woman to coach for a MLB organization (Oakland Athletics, Instructional League). For her work in baseball, Women’s Sport Museum honored Justine with the Trailblazer Visionary Award; espnW named her an Everyday Hero, while USA Today dubbed her as one of the top 100 most powerful people in baseball (2017). Justine received her PhD in Sport and Exercise Psychology from Springfield College. Her A’s jersey hangs in the National Baseball Hall of Fame.
Lena Park, Director of Content and & Program Development
Lena Park is a San Francisco-based creative director, copywriter, and content strategist. Over the past decade, she has worked as a creative thought leader with global retailers, tech startups, and international nonprofits, specializing in crafting brand voice and storytelling across all mediums.
Oz Sailors, Director of Player Development
Oz Sailors played NCAA Baseball at the University of Maine at Presque Isle from 2011-2015 before going overseas and playing baseball in Australia. At the age of 22, she became a head coach for Major League Baseball in China at the MLB Learning Center in Suzhou. Her University of Maine at Presque Isle hat hangs in the National Baseball Hall of Fame.
GOALS, with Caroline Fitzgerald as Partnership Consultant
Serving BFA under contract, Caroline Fitzgerald is the CEO & Founder of GOALS. GOALS is a marketing and sponsorship agency that is fully dedicated to growing women’s sports. Caroline holds a M.S. in Global Sport from Tisch Institute for Global Sports at New York University.
Hurwitz, Brand, Inc, with Austin Hurwitz as a Branding Consultant
Serving BFA under contract, Austin Hurwitz is an executive-level sports marketing consultant and fractional CMO with extensive experience establishing new partnerships and enhancing existing relationships to help grow the game of baseball. Austin is now actively cultivating brand collaborations for Baseball for All.
Baseball For All Board of Directors
Carly Accardo
Carly Accardo is the founder of the Peaches Baseball Club, a group of 13 all-girls baseball teams spanning 7 divisions in Arizona. She has served on a number youth sports committees, is a mother of 4 active kids (who all play baseball), and is thrilled to be bringing her extensive knowledge and passion for the growth and development of girls baseball to Baseball For All. Carly runs AZ’s biggest girls baseball tournament, honoring her late-daughter, Leighton.
Jon Freeman
Jon Freeman is BFA’s Treasurer. He is a proven senior executive, entrepreneur, consultant and board member with 30+ years of success. His broad areas of expertise include international business, strategic planning, business development, and consultative/solution/customer value selling. In his executive career, he has held leadership positions at various leaders of industry including Esri, Intel, Novell and numerous other companies.
Beth Greenwood
Beth Greenwood has been involved with Baseball For All since 2011 as a player and since then has developed into a coach and mentor. Beth is a Minor League Development Coach for the Philadelphia Phillies. Beth graduated from NCAA Division III University of Rochester (N.Y.) with a degree in Mechanical Engineering, while playing on the baseball team. She is the first American-born female to catch in an NCAA baseball game and a current Team USA player.
David Hilton
David Hilton is a Vice President and equity partner with Kaye Capital Management, a boutique investment management firm based in Los Angeles. David is responsible for managing the firm’s institutional client relations. When he is not working he is very involved in the Los Angeles Community volunteering on many boards and committees. David and his wife Jennifer reside in Encino, California and they are the parents to three amazing kids: Andrew (12), Makenzie (10), and Brad (7).
Justine Siegal, PhD
Justine is the Founder and President of Baseball For All.