She’s Up

When people ask “Is that a girl?”
Tell them it’s a baseball player.

As recently as the 1970s, girls were unilaterally denied the chance to play youth baseball. It took lengthy court battles to right that wrong, but even those legal wins didn’t open the floodgates for girls’ access to the sport. In fact, those legal hurdles were quickly followed by social hurdles. The majority of young female athletes who are passionate about baseball are still pressured to switch to a more “appropriate” sport, as no schools on any level in the U.S. offer girls baseball programs. (While softball is available, baseball and softball are considered two different sports, according to Title IX.)

At Baseball For All, we believe our nation’s pastime, should be a game for everyone—regardless of gender—and we’re dedicated to providing girls at the youth and college levels with real opportunities to play, coach, and lead in baseball.

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The #ShesUp campaign features real girls in baseball from around the US and their stories, led by the team of Cheryl Van Ooyen (Creative Director, Executive Producer) and Dick Gordon (Creative Director, Editor) and their talented partners:

Agency: Carousel
Director: Erica Eng
Creative Director/Editor: Dick Gordon
Creative Director/Writer/Executive Producer: Cheryl Van Ooyen
Executive Producer: Suzanne Crowe
Executive Producer: Chris Zander
DoP: Kristen Smith
Music: Sofi Tukker
Sound Design: Steve Rosen